Client: A&E
Country: LATAM
Campaign: #SayNoToCyberbullying
Project
Social campaign that raised awareness in more than 15K people against cyberbullying.
Solution
A&E created the #SayNoToCyberbullying campaign that we enable on it's site. The public, artistic talent and microinfluencers were invited to join the campaign by uploading a photograph or video showing the palm of their hand with the hashtag written on it as a signal to stop cyberbullying.
Results
300
Participants
24K
Page views
15K
unique visitors