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Client: Universal Pictures Spain Country: Spain Campaign: Sing! The Movie
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Project

A musical talent contest that impacted 880,000 users and attracted 750+ participants

Solution

A musical talent contest in which the fans recorded a video singing their favorite cover, uploaded it to the fan page of "Sing! The Movie" for the premiere in cinemas of the film.

Results

750 participations
580K reproductions
880K pageviews