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Client: Televisa Country: Mexico Campaign: La Doble Vida de Estela Carrillo
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Project

Talent contest for the viewers of 'La Doble Vida de Estela Carrillo'.

Solution

The campaign stayed at the landing of the channel 'Las Estrellas' and allowed the participants to upload their video by singing the theme song of the soap opera. Participation was supported by the implementation of advertising adserver and our community of creators; achieving a successful engagement.

Results

4 weeks campaign
350 videos
110K pageviews
12K votes