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Client: Universal Pictures Spain Country: Spain Campaign: Pets
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Project

Petfriendly digital activation to get the best videos of your pets.

Solution

A Facebook iframe was enabled in the Fan Page of the film, where a contest spread by influencers was created that attracted users to upload funny videos of their pets and identify the most petfriendly city in Spain.

Results

236 videos
2300 votes
83K pageviews
31K reproductions