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Client: Sony Pictures Country: Spain Campaign: Funny Scares
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Project

We invite the children to scare their parents and record it on video.

Solution

The campaign "Funny Scares" invited parents and children to create a funny scare video. The purpose was to increase the participation and interaction of the public, prior to the premiere of "Hotel Transylvania 2".

Results

30 campaign days
100 participating videos
13K views
233K likes