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Client: Load Training Lab and Band of Insider Country: Mexico Campaign: #FitChallenge

Project

Fitness challenge to create a community for the new Load gym.

Solution

With the arrival of the Load gym to CDMX, the #FitChallenge activation was launch, which aimed to create a fitness community. People were invited to record some routine to join the challenge along with an influencer and the most voted videos were awarded with an official memberships and kits.

Results

170 Participants