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Client: Load Training Lab and Band of Insider Country: Mexico Campaign: #FitChallenge
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Project

Fitness challenge to create a group of sports-related users for the new Load gym.

Solution

With the arrival of the Load gym in CDMX, the #FitChallenge activation was carried out with the aim of bringing together fitness-loving users. People were invited to record some routine to join the challenge along with an influencer and the most voted videos were awarded with an official memberships and kits.

Results

170 Participants