Previous
Client: Universal Pictures Country: Mexico Campaign: Jurassic World
Next

Project

An activation that brought 2,500 fans of the saga to participate and live a Jurassic adventure.

Solution

Activation of 3 dynamics connected under the same 'video storytelling', where fans were invited to upload a video demonstrating their fanaticism for the saga. The prize: to be the first in the world to see Jurassic World: The fallen kingdom and win collectibles.

Results

2500 participants
6794 visits
240 videos
40 prizes