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Client: Banco Santander y la Escudería Ferrari Country: Internacionational Campaign: Driving Innovation
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Project

Activation of Hitsbook community inviting them to share actions to improve daily life.

Solution

Intervention of the recruitment team to activate the participation of the online contest 'Driving Innovation', this was achieved by activating our community of video creators and inviting them to participate in the campaign sharing their best ideas to innovate the world.

Results

200 Participant videos
7M reproductions
84M impacts
1M website returning visitors