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Client: Toyota and Los 40 Country: Spain Campaign: Aygotuber de Los 40
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Project

A casting for more than 50,000 listeners. The winner became the new voice of "Los 40" Spain.

Solution

A funny casting of online announcers was made to select the new voice for the station among his audience. The activation managed to increase web traffic and generated greater loyalty with the audience.

Results

300 participant videos
150K reproductions
20K votes
420K pageviews