Casos de éxito

Exalton Colosal Challenge

Country
Mexico
Viewings
57K
Audience
2.5M

Products used

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Contest

Launch your online video or photo contest where the protagonists are your consumers

Project

TV AZTECA sought to generate engagement and brand love by extending the success of the television program ‘Exatlón México’ to its digital platforms and by promoting the download of the most recent update of its app

Image

240K

page views

2.5M

audience

57K

reproductions

62K

visits

Solution

Together with Hits Book, they launched the ‘Colossal Challenge’, a 6-week multiplatform commercial product, in which they invited the fans of the program to upload a video of maximum 1 minute, overcoming their own Exatlon circuit.

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