Casos de éxito

Same but different

Logo Panam
Country
Mexico
Participants
350
Audience
1,6M

Products used

crea campañas ugc en redes sociales

Instagram engagement campaign

Capture the video or photo content that the audience generates on Instagram just by mentioning the #Hashtag of your campaign and @mentioning your brand

Project

On the occasion of the launch of the new clothing and footwear line, Panama needed to generate impact and interaction, so it was decided to carry out a participation campaign on Instagram to find its new brand ambassadors in Mexico.

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1,6M

audience

350

participants

48K

Reproductions

71K

Pages Views

Solution

We launched a digital action, whose communication consisted of inviting young Mexicans to express in a video or a photo why Mexicans are #IgualesPeroDistintos. To participate, users had to publish their content on Instagram with the hashtag #EmbajadorPanam and mention @panamoficial.

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Technology

Hits Book technology made it possible to manage all the content published on Instagram by users in the same management panel, request permission for commercial use in an automated way, and publish it on a campaign site for voting.

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