Casos de éxito

Nissin SOS

Country
Mexico
250
Participations
1.8m
Reach

Products used

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Contest

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Project

Nissin® wanted to inspire its consumers and reward their creativity, motivating them to create an original recipe, taking their favorite Nissin® Cup Noodles® as the star ingredient, and to participate in the #NissinSOS – ‘Soluciones Originales de Sabor’ campaign

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150k

visits to the site

216k

views

1.8m

reach

250

participations

Solution

The campaign began with 8 foodie influencers who “organically” created recipes with the star ingredient Nissin® Cup Noodles®, positioning the #SOS and inviting their community to participate.

To participate, users had to upload a recipe of maximum 2 minutes to the site created by Hits Book with the look & feel of the brand. In addition, users had interaction tools on the site to increase the dissemination and reach of the campaign.

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