Casos de éxito

Challenges Pizza Takis Fuego de Pizza Hut®

Logo Pizza Hut
Country
Mexico
Scope
1,5 M
Participations
+ 250

Products used

casting en redes sociales

Instagram engagement campaign

We capture the video or photo content that the audience generates on Instagram

Project

Pizza Hut sought to amplify the launch of the new Pizza Takis Fuego and generate conversation on social networks.

To achieve this, the creation of a digital action with 4 fun CHALLENGES was coordinated with the agency, influencers and partners in which the most daring users would taste the intense flavor of the new Pizza Takis.

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+250

participants

44K

interactions

130K

page views

1,5M

scope

Solution

To participate in the challenges, users had to post their photo or video on Instagram with the hashtag #PizzaTakis and mention @pizzahutmexico
Thanks to Hits Book technology, it was possible to obtain a large amount of content generated by users enjoying the new Pizza Takis Fuego.

With this participation action, Pizza Hut managed to increase the brand awareness of Pizza Takis Fuego, and connect with its consumers by increasing engagement on social networks.

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