Benefits of using our powerful UGC tool for online contests
Minimum participation guarantee: Community activation and viral strategies.
Capturing of fresh and organic content made by your consumers.
Video Intellectual property acquisition: Rights of use and exploitation of UGC content in your campaign and marketing strategy.
Qualified database of the participants that you can use for future marketing purposes
Monetizing content: you can exploit advertising content through multiple formats.
Brand safety: pre-filtering its content before publishing.
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UGC Success case studies
Discover how brands and media created online contests to promote or launch new products.
Knorr was looking to create community and content around its brand. The objective was to have a space to interact with the brand product in which its consumers were the protagonists.
#YoCociKnorr, is a campaign designed strategically by Knorr and Hitsbook, in which users upload their videos or photos of their recipes created with Knorr products.
The contest, hosted on the official Knorr website, with Hitsbook Community activation, obtained:
- More than 200 recipes.
- 27,000 page views.
- 7,000 replays in 4 weeks.
For the Day of the Dead celebration "Mexico Desconocido", a Travel and Lifestyle Media Company, in partnership with Hitsbook, launched a UGC marketing campaign through the “Foto Calaveras” contest, which sought to reinvent Mexican traditions; the peculiar altars of the dead, candy in the shape of a skull, skulls and costumes of carinas were highlighted through photography.
Thanks to the Hitsbook technology platform management capabilities , it was possible to receive:
- Over 3,200 photographs in 3 different categories in a contest that lasted less than 3-weeks.
- Over 400,000 pages.
- Over 150,000 replays.
- Over 13,300 votes through our anti-fraud system.
Sing! The Movie
With the release of ¡Canta! The Film, Universal Pictures Spain created a unique experience in which its audience participated creating videos and uploaded them to the film Fan Page where Hitsbook technology was integrated.
The amazing user participation and interaction and the design of an objective-driven process, turned this promotional contest into a powerful act of great reach and digital impact.
The contest, hosted on the film’s Fan Page, achieved in less than 3 weeks:
- More than 750 participating videos.
- Over 580,000 replays
- 30,000 votes.
- 880,000 page views
The Pro Soccer Experience
Coca Cola and Club Santos Laguna were looking for 20 participants for a very unique experience. To live the life of a professional soccer player for a few days -- 3 days of intensive training, tremendous concentration and a once in a lifetime opportunity to play against the Santos Laguna Club legends in the TSM stadium.
Hitsbook engaged it’s online community and social networks to attract and interact with potential participants.
Their efforts achieved:
- 15,000 new fans on Facebook
- 20 aspiring candidates among all that participated.
Implement your multi-platform contest in less than 24 hours
You can activate your contest or challenge on your website, microsite, Facebook Fan page or app.