Previous
Client: Boing Country: Spain Campaign: Selfie Show
Next

Project

The first TV show created 100% with content generated by users in Spain.

Solution

The Spanish channel Boing produced the first show with content created by the audience. The children's response exceeded expectations, achieving a connection never seen before with viewers. Everyone wanted 5 minutes of fame!

Results

5K videos every week
1M views
2M pageviews