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Client: TV Azteca Country: México Campaign: Exatlon Colosal Challenge

Project

TV AZTECA wanted to extend the huge success of its TV show: EXATLON to its Digital Platforms through an activity that promoted Engagement and Brand Love. This activity must lived in both: web and mobile; because it should motivate to the fans to download the new update of its Mobile App “Azteca Conecta”.

Solution

In association with Hitsbook, we launched THE COLOSSAL CHALLENGE, a 6-week multi-platform product, where the Tv audience uploaded their one-minute video of their home-made Exatlon Circuits.

Results

TV AZTECA got an increase on its revenue through a new commercial offer for its clients; consolidated its multi-platform audience; obtained rights of content and database to use in later promo activities.
240K pages views
2.5M audience
57K reproductions
62K visits